Even more local children can 'move and learn'!
Blackburn Rovers Community Trust, Ferrero and the EFL Trust are embarking on the third year of their partnership to deliver a primary schools programme in Lancashire that encourages children to take part in physical activity, while helping them to understand the importance of a balanced diet and an active lifestyle.
The +Sport Move and Learn Project is part of Ferrero’s global Kinder + Sport initiative designed to encourage active lifestyles and has already reached over 15m children around the world. To date, the programme has been delivered locally in 120 schools, with 3,600 children impacted. To build on this success, this year a further 60 schools and 1,800 children will be reached.
Over the course of six weeks, children from Year 5 classes spend 45 minutes in the classroom learning about the body, nutrition and the importance of exercise, through participating in interactive activities. The second half of the 90 minute session is dedicated to playing football, dodgeball or handball, with two weeks spent on each sport.
The first schools taking part this year are Brookhouse, Holy Souls, St Leonards of Langho, Griffin Park, St Marys of Sabden, St Aidens, St James, Holy Trinity of Darwen, St Cuthberts of Darwen and St Peters of Darwen.
Blackburn Rovers Community Trust's assistant sports development officer Chris Pettigrew is a huge supporter of the Kinder + Sport Move and Learn Project, saying:
“It’s vital that we educate children from a young age on a balanced diet and encourage an active lifestyle. The Kinder +Sport Move and Learn Project is a really fun and interactive project engaging thousands of children each year.
"I’m extremely proud to be able to support such an important programme.”
A spokesperson from Ferrero said:
“Since piloting the Kinder + Sport initiative in the UK three years ago, we have moved over 100,000 children as a result. Active children are more likely to grow into active adults, so we are passionate about inspiring future generations in communities across the UK to get active and live well.
"The EFL Trust is the perfect partner; football clubs are at the heart of their communities and engage and inspire people from all generations – and this is exactly what we want to do with Kinder + Sport in the UK.”
Mike Evans, Director of Operations at the EFL Trust said:
“We’ve been working with Ferrero for three years now and seeing the programme go from strength to strength is incredible.
"The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community. This investment in helping to get future generations living well is invaluable and we look forward to continuing to work with Ferrero and our own network."
If you would like your school to partake in ‘Kinder +Sport Move and Learn’ - which is free - please contact Chris Pettigrew on 01254 508126 or email firstname.lastname@example.org.
About Kinder +Sport
Present in the UK since 1964, Ferrero is a leading family owned global company. Ferrero's brand portfolio includes: nutella, the UK's no.1 sweet spread brand; Ferrero Rocher, the UK's no.1 Classic Boxed Brand; tic tac, the no.4 pocket confectionery brand; Kinder Surprise, no.1 kids confectionery line and Kinder Bueno. These unique and iconic brands are well loved throughout the UK, and the success of these brands is based on quality products which are carefully crafted and supported with heavyweight investment, that not only deliver great tastes for customers, but also deliver great profits for retailers.
Ferrero UK is a dynamic, progressive company, fusing modern, innovative approaches with its rich confectionery heritage. Its leading position in confectionery markets in mainland Europe underpins the commitment to succeed in the competitive UK market. This has helped Ferrero to achieve rapid growth consistently over the last few years, now making Ferrero the 4th largest chocolate confectionery company in the UK.
About The Football Trust
The Football League Trust is a national football charity which unites the inspirational work delivered across England and Wales by its dedicated network of community trusts associated to Football League clubs. These charities have a combined annual turnover of over £44 million, and 2,500 members of staff, including teachers, coaches and professional health workers.
Football clubs are the heart and soul of their communities and have the power to reach people where others fall short. The Trust embraces this magic to raise the aspirations of millions by delivering dynamic initiatives to a diverse demographic. Using the magnetism of club badges to connect, The Trust tackles society's greater goals by promoting people and championing community through powerful projects built upon a foundation of sport, education, inclusion and health. Last year, the Football League Trust's projects engaged with over 1.5m people.